I was never a fan of Amazon's skitzophrenic pricing for the Kindle version of books, but I think Macmillan is utterly retarded for thinking that consumers will be be fine paying more for books, and that people will understand the difference between a hardcover and paperback price – of an electronic book.

Amazon was taking a loss on every $9.99 book they sold, because they wanted to further the ebook platform and not confuse people with variable pricing. Amazon is thinking long-term, whereas Macmillian is thinking like a 167-year old company that's run by people who are confused by and scared of the Internet.

If there is any doubt left about who has the reader's best interests in mind, try comparing pricing for a random book from Macmillan's Top Sellers page.

 

Tags: Amazon, ebooks, Kindle, Macmillan

Posted on Thursday, May 13th, 2010 at 2:32 pm | Filed under Technology
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