I searched for Need for Speed, and the following results were returned.
- inForm – Wireless Forms Made Simple – View forms, surveys, etc created by a Windows app
- Forum for BlackBerry – Appears to be a front-end for some web forum
- Law Enforcement theme for BlackBerry – A theme
- vTerminal Credit Card Processing App for 8350, 8500, 9000 devices
- vTerminal Credit Card Processing App for 95xx and 9630 devices
- NEED FOR SPEED Undercover
Results were sorted by relevance, so I can totally understand why an application whose title contains every single word in my search phrase would be number 6, preceded by only one item that could even possibly be remotely related. That's assuming the Law Enforcement Theme makes some reference to speeding. If I had to guess, RIM is sorting results by category first, and then relevance.
It gets better though, if you drill down to the category view you can see that there actually six Need for Speed titles. But for some reason, they're all duplicated; one set is published by Electronic Arts Nederland BV and the other by Electronic Arts Inc. WHY?
This is just sloppy and really needs to be addressed. If App World is supposed to be the go-to place for BlackBerry users, it can't have amateurish mistakes like this. I hope App World 2.0 will eliminate little bugs like this. More importantly, I hope App World 2.0 fixes the nasty bug present in App World 1.x where it vanishes from the home screen, can't be launched in any fashion and needs to be reinstalled. Followed by a device reboot, of course.