Hands down, it's Old Spice. The premise is simple; Isaiah Mustafa standing in a towel, with a room full of people off-screen who are doing nothing but writing jokes and finding comments worthy of a video reply. The writers even pulled one of Isaiah's own tweets out for reply.
Is anyone in Portland, Oregon? says @Isaiahmustafa Visiting relatives, have nothing to do. http://www.youtube.com/watch?v=u-qpEUOtLk8
about 2 hours ago via web
I've probably heard the words "Old Spice" 500 times in the past hour, but I'm still watching. You won't find the videos on the Old Spice YouTube page, instead hit up @oldspice on Twitter.
A few of my favorites:
Tags: Advertising, Humor
August 19th, 2010 at 12:34 am
I don't think it's the greatest advertising of all the time… This some kind of showing up nudity! A lot of popular model who do more than just advertising with extremely sell the product in just a seconds.
January 13th, 2011 at 8:48 am
They must be doing something right because I have heard about old spice since I was little. I do have to say the commercials I find even more entertaining are the windows 7 commercials before and after!