The greatest advertising campaign of all time
Hands down, it's Old Spice. The premise is simple; Isaiah Mustafa standing in a towel, with a room full of people off-screen who are doing nothing but writing jokes and finding comments worthy of a video reply. The writers even pulled one of Isaiah's own tweets out for reply.
Is anyone in Portland, Oregon? says @Isaiahmustafa Visiting relatives, have nothing to do. http://www.youtube.com/watch?v=u-qpEUOtLk8
about 2 hours ago via web
I've probably heard the words "Old Spice" 500 times in the past hour, but I'm still watching. You won't find the videos on the Old Spice YouTube page, instead hit up @oldspice on Twitter.
A few of my favorites:
TEXT MESSAGE
I came back to my hotel room at the Marriott last night, and the voicemail light on the phone was blinking. No surprise, I typically don't have my room made up, and housekeeping will call and leave a message to make sure I don't need clean towels, since it's normal to use 101 towels a day.
I hit the big red flashing button, and was told I didn't have any voicemail messages. I did on the other hand, have a text message. Press zero to hear your text messages.
I obligingly hit zero (anything to turn off that light), and I'm transferred to someone at the front desk who proceeds to read me a note from housekeeping, about towels – and shampoo. I get hints.
Note to Marriott – it's less of a text message and more of a live action voicemail.
- four full size towels, four medium towels and two washcloths. [back]
Unhappy Hipsters
Unhappy Hipsters instantly became my new favorite site. Sure People of Walmart is funny, but it's just endless train wrecks. Unhappy Hipsters has a snooty high-brow style of writing you'd expect to find in an architecture rag like Dwell1, but with a glorious edge to it.
If you're not familiar with Dwell (shame on you), Jeff Speck sums it up well with An Open Letter to Dwell Magazine:
Dear Dwell:
Love the magazine. As a favor, I have rewritten the Table of Contents of your July/August issue:
Cover House with Horizontal Wood Slats
Page 43 House with Vertical Wood Slats
Page 52 House with Horizontal Wood Slats
Page 58 Ice Cream Makers
Page 66 Pavilion with Horizontal Wood Slats
Page 70 Philadelphia
Page 80 House with Horizontal Wood Slats
Page 88 House with Horizontal Wood Slats
Page 96 House with Vertical Wood SlatsI hope you find this useful.
Fondly,
Jeff Speck, AICP
Washington, DC
Some of the goodness you'll find at Unhappy Hipsters:
He sipped his tepid coffee and pondered how to tell her that, in fact, the pants made the sack dress even less appealing.
Everyone always leaves.
- where most of the images come from [back]
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