I was never a fan of Amazon's skitzophrenic pricing for the Kindle version of books, but I think Macmillan is utterly retarded for thinking that consumers will be be fine paying more for books, and that people will understand the difference between a hardcover and paperback price – of an electronic book.

Amazon was taking a loss on every $9.99 book they sold, because they wanted to further the ebook platform and not confuse people with variable pricing. Amazon is thinking long-term, whereas Macmillian is thinking like a 167-year old company that's run by people who are confused by and scared of the Internet.

If there is any doubt left about who has the reader's best interests in mind, try comparing pricing for a random book from Macmillan's Top Sellers page.

Eight Days to Live at Amazon

Eight Days to Live at Macmillan

Amazon was completely wrong, and obviously disregarded the effort that publishers like Macmillan put into producing high-quality ebooks. It's apparent that the publishers truly are looking out for consumers, and being truthful about the high costs of producing quality electronic copies of books.

Blood Ties - Hardcover

Blood Ties - ebook

The Butcher's Boy - Hardcover

The Butcher's Boy - ebook

The Fellowship of the Ring - Hardcover

The Fellowship of the Ring - ebook

The Long Fall - Hardcover

The Long Fall - ebook