The greatest advertising campaign of all time

Hands down, it's Old Spice. The premise is simple; Isaiah Mustafa standing in a towel, with a room full of people off-screen who are doing nothing but writing jokes and finding comments worthy of a video reply. The writers even pulled one of Isaiah's own tweets out for reply.

Is anyone in Portland, Oregon? says @Isaiahmustafa Visiting relatives, have nothing to do. http://www.youtube.com/watch?v=u-qpEUOtLk8

about 2 hours ago via web

I've probably heard the words "Old Spice" 500 times in the past hour, but I'm still watching. You won't find the videos on the Old Spice YouTube page, instead hit up @oldspice on Twitter.

A few of my favorites:

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Posted in Personal on July 13th, 2010 at 04:07pm

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